SeedTrust Escrow: Adding Transparency, & Compassion in Surrogacy

Adam Winder

President & CEO


"For all of the questions, worries, and doubts, that prospective parents have throughout the surrogacy process, we take great pride in a providing the highest level of transparency, integrity, and professionalism. We are proud of this high standard, and our hope is that one day, this will no longer be seen as the exception, but as the rule."

When it comes to parenthood, for countless families, surrogacy represents the last path after years of infertility struggles, failed treatments, or difficult personal circumstances. 

Yet, the journey is far from straightforward. It is emotional, complex, and often one of the most expensive experiences families will ever face. Misunderstandings over contracts, disputes about financial responsibilities, and the intense stress of entrusting someone else with carrying a child can easily escalate tensions. Adding to this complexity is the manner in which the industry is often portrayed in the media. High-profile celebrity cases attract outsized attention, creating misconceptions that surrogacy is primarily for the wealthy and famous. This is where SeedTrust is different and why they have become an industry leader–in ideation, action, and integrity. SeedTrust Escrow is dedicated to making the surrogacy process more secure, and transparent, reducing the financial stress

and allowing families to focus on what truly matters—the baby. “For all of the questions, worries, and doubts, that prospective parents have throughout the surrogacy process, we take great pride in a providing the highest level of transparency, integrity, and professionalism. We are proud of this high standard, and our hope is that one day, this will no longer be seen as the exception, but as the rule,” says Adam Winder, President & CEO, of SeedTrust Escrow.

Surrogacy journeys often become mired in financial and contractual complexities. Questions surrounding lost wages for surrogates, reimbursement calculations, or ambiguous clauses in contracts can lead to disputes. These are not just technical hurdles—they carry emotional weight for both intended parents and surrogates. SeedTrust steps in to remove this burden. Its team acts as a neutral expert, interpreting agreements, verifying payments, and ensuring every obligation is fulfilled fairly.  Equally important is the company’s focus on empathy. Pregnancy itself is filled with emotional highs and lows—-and when layered with the responsibility of surrogacy—even small misunderstandings can feel overwhelming. SeedTrust’s team takes pride not only in handling the technical details, but also in offering patience, clarity, and compassion, all of which helps families and surrogates stay centered on the shared goal: welcoming a healthy baby.

SeedTrust has also redefined what financial security looks like in surrogacy escrow management. The company enforces bank-level encryption and a strict “no exceptions” policy to prevent errors or misuse. At the heart of its operations is a rigorous five-step verification system, requiring approvals across multiple teams—including legal, payment, and banking—before any funds are released. Every transaction is then subject to both internal and external audits to ensure complete accountability. Where many in the industry once relied on bonds as low as $250,000, SeedTrust has gone far beyond by securing a $100 million bond. This not only protects families but also compels competitors to adopt higher safeguards. “One of our main goals is to set a really high bar, because that brings the competitors up and makes the industry safer for people looking for peaceful and transparent surrogacy process,” Winder explains.  The company takes its promise of transparency once step further, by voluntarily undergoing independent third- party audits and making the findings publicly available—an unprecedented self-imposed standard, which gives families confidence at every stage.

What distinguishes SeedTrust most is its sense of purpose. Its leaders and staff don’t view themselves merely as financial custodians—they see themselves as enablers of family creation. Every process improvement, every security measure, and every act of compassionate guidance is designed to ease the burden for families navigating this deeply personal journey.  “What we do is hard, but it’s also meaningful,” added Winder. “We’re helping people build their families, and at the end of it, there’s a baby and a smiling family. That’s just amazing.” This mission extends beyond the company’s immediate clients. Through active involvement in SEEDS—the Society for Ethics in Egg Donation and Surrogacy—SeedTrust has been instrumental in setting higher ethical standards and promoting education across the industry. By advocating for regulation and accountability, the company helps ensure that the surrogacy process remains safe, ethical, and transparent for everyone involved.

At its core, SeedTrust is more than an escrow management company. It is a partner for families navigating one of life’s most profound journeys. With unmatched security, relentless transparency, and a compassionate team, SeedTrust doesn’t just manage money—it builds confidence, reduces stress, and safeguards the path to parenthood. As surrogacy continues to grow, the demand for trustworthy, transparent, and compassionate services will only intensify. SeedTrust is committed to evolving alongside this growth, investing in new technologies, scaling its leadership team, and enhancing its services to make the experience even smoother for families. The company’s leaders also devote significant time to giving back to the broader community, ensuring that improvements benefit not just their clients but the entire ecosystem of parents, surrogates, donors, and professionals. By continuing to raise the bar, SeedTrust hopes to inspire the industry to do better—for the families who deserve nothing less.