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Non-Surgical Pain Therapy in an Online Environment: A European Innovation in Rehabilitation

A European medical rehabilitation platform based in Romania has made a significant contribution to the non-surgical treatment of chronic low back pain, including lumbar...

The Next Revolution in Health: Moving from Disease Care to Scientific Wellness

Healthcare is at a pivotal inflection point. Our current disease-focused system, consuming $4.8 trillion annually in the U.S. alone and growing, is economically unsustainable....

The Impact of Immersive Technologies in Physiotherapy and Rehabilitation

For years, physiotherapists have sought new ways to enhance the effectiveness of our treatments. We ask ourselves: how can we improve patient adherence? What...

The Emotional Cost of Physical Therapy

In recent years, more attention has been given to how physical therapy affects patients emotionally, not just physically. Recovering from an injury or surgery...

VR Therapy: A New Era of Rehabilitation

Virtual reality (VR), along with augmented reality (AR) and mixed reality (MR), is rapidly transforming industries, including healthcare. But what exactly do these terms...

Chronic Disease State Management is Not Healing Our Patients

The problem with healthcare is…well, there are many. We all know this, and while we continue to try to improve our model, to improve...

Breaking the Stigma: Why Testosterone Replacement Therapy Should Be a Standard Part of Preventive Healthcare

Testosterone replacement therapy (TRT) has long been shrouded in stigma, often misunderstood as merely a means to address sexual dysfunction in men. This narrow...

Prevention as an Employer Imperative

It’s well-recognized that health care spending in the United States continues to rise, and is increasingly problematic for employers who offer health benefits, and...

How At-Home FIT Tests Are Reshaping the Future of Colon Cancer Screening

Cancer screenings, immunizations, and annual well visits help Americans stay healthy, avoid or delay the onset of disease, and lower healthcare costs. Yet, financial...

How Cloud Technology & No-Code Software Impact Illness Prevention

Cloud computing and no-code software solutions are two of the most transformative technologies in this field. These innovations are reshaping how healthcare providers not only...

What BioPharma Can Do to Conquer the “Compassion Crisis”

While clinical excellence is the ultimate driver of positive outcomes, compassion can add significant value. Most scientists agree that compassion is the emotional response...

The Often Overlooked Side of Healthcare Marketing

When we talk about healthcare marketing, we’re usually talking about patient acquisition. Hospitals telling consumers to seek care with their organization is a multi-billion...

Market to Your Patients (Not to Yourself)

Too often, healthcare marketing campaigns fail to focus on what patients care about most. Coca-Cola doesn’t brag in its ads about being the world’s...

To Win Over Skeptical Consumers, Healthcare CEOs Should Turn to Executive Branding

A recent poll found that 70 percent of Americans feel the U.S. health system has failed them. This sentiment was confirmed by a Commonwealth...

Promoting Health Literacy as a Way to Market Healthcare Services

While the demand for healthcare services has never been greater, particularly as the American population ages, many health systems and hospitals struggle to distinguish...

Leveraging Digital Marketing for Enhanced Infection Control in Healthcare

Infection control is a critical aspect of healthcare, especially in the context of preventing the spread of diseases and maintaining patient safety. With the...